Political (Pre-economic and Post-economic) And Economic Functions Of Mythological Narrations

Hierarchical society is only possible on the basis of poverty and ignorance… The war is waged by the ruling group against its own subjects and its object is not the victory over either Eurasia or East Asia, but to keep the very structure of society intact.
George Orwell

More than $2 trillion today has been diverted by U.S. multinational corporations to their offshore subsidiaries to avoid paying the U.S. Corporate Income Tax. In addition another $1 trillion is now hold as cash on hand by the 1.000 largest nonfinancial companies based in U.S. as of mid-2013, an increase of 61 percent in the past 5 years.
Jack Rasmus, “The Great Corporate Tax Shift”, Z-magazine, Dec 2013, p. 37

Alan Greenspan said straight out that one of the bases for its economic success was imposing what he called “greater worker insecurity.” If workers are more insecure, that’s very “healthy” for the society, because if workers are insecure they won’t ask for wages, they won’t go on strike, they won’t call for benefits; they’ll serve the masters gladly and passively. And that’s optimal for corporations’ economic health. At the time, everyone regarded Greenspan’s comment as very reasonable, judging by the great acclaim he enjoyed. Well, transfer that to the universities: how do you ensure “greater worker insecurity”? Crucially, by not guaranteeing employment, by keeping people hanging on a limb than can be sawed off at any time, so that they’d better shut up, take tiny salaries, and do their work; and if they get the gift of being allowed to serve under miserable conditions for another year, they should welcome it and not ask for any more. That’s the way you keep societies efficient and healthy from the point of view of the corporations. And as universities move towards a corporate business model, precarity is exactly what is being imposed. And we’ll see more and more of it.
By Noam Chomsky, “How America’s Great University System Is Getting Destroyed, Faculty are increasingly hired on the Wal-Mart model as temps. (February 28, 2014)

Mythological narrations are ingenuous ancient invention of the very mind of the human sociality. Patriarchal narrative legitimizing and romanticizing/aggrandizing patriarchal authorities was one of the first mythologies trying to fascinate and psychologically disarm human populations’ ability for critical thinking. Nationalism/racism is positive or negative mythologization of human groups. Later came political ideologies (including massive and pompous religious ones) trying to prove “our” superiority over another secular or religious groups. The justification of “our” group’s superiority is very often masked. It tries to look fact-oriented and “scientific” and can be based on the group’s physical ability to conquer/colonize other people, to enslave and exploit them or just on the fact of being ahead of them in wealth and technological development. The fact of having powers superior to that of the other human groups is taken as a proof of our group’s superiority without analyzing the historical and educational reasons for getting these powers. Here we are already in the territory of 21st century with its rephrasing of colonialist narrative with a new – globalist jargon.

In pan-economic historical period (coming to the end in the 21st century because of totalitarization and politization of economic process) mythological narrations in the form of commercial ads become more and more pluralistic because of multiplicity and versatility of goods offered for sale. Social mobility as an opportunity to race upward in the social hierarchy on the metal horses of the galloping technological development of gadgets is combined with mass orientation on wealth as a synonym of social power. Sacred albeit omnipresent ritual of selling and buying the new products creates in people feeling of being omnipotent as soon as they have bought and now possess the latest magic gadget.

Mythological narrations are hired to serve production and promotion of consumer goods and are fighting on all sides used by competitors as a weapon against one another to achieve advantage in competition. All competitors do the same thing – they are trying to seduce the masses to become hurrah-consumers of their products. Here is the essence of a growing competition already not only between different consumer goods for being consumed, but between ads-ideologies trying to justify the purchase of concrete products competing with other products for consumers’ money and also between seducing potentials of products mixed with the advertising intensity and ingenuity of the ads pushing these products. Products and services become more and more seducing, seductive and appealing to the mass consumers. They become more and more as Eve’s apple offered to Adam-the consumer, overfilled with magic energies. Orientation on truth more and more becomes orientation on ads exaggerating product’s benevolent sides and hiding its seamy sides. Truth is victimized by the commercial fight for a higher level of products’ seductiveness for the sake of super-mass sale and becomes the servant of profit as an instrument of social and global power.

The huge chunk of 99 % the population… sympathize with the financial elite and anti-majority politicians who are against helping needy – poor, unemployed, sick, elderly, children, because their minds and hearts are confused and corrupted by (political) propaganda and (commercial) advertisement. These people are not able to react on truth – they will protect the interests of the rich who exploit and sacrifice them, as their ancestors were dying happy in monarchic wars. The more pauperized people are the more they become worshippers (of power and wealth) and believers (unable to think rationally).

Here is the overwhelming power of mythological narrations proves to be the most devastatingly effective – it not only adds ideological mirages to the economic production but it penetrates the production itself. The products for sale become an ideology materialized, mythical artifacts oriented not on helping people in their lives, needs and their problems but, conversely, distracting them from living and from developing their intelligence and the ability to solve their problems. The very machine of economic production and sales distract people from their real needs, satisfaction and pleasures. Being in the role of consumers today makes people more infantile, more belligerent and less prone to be intellectually and spiritually developed. The very economic production is impregnated with apocalyptic and genocidal tendencies. From private guns to hydraulic fracking to natural disasters created by fossil fuels and financial disasters created by tiny minority obsessed with wealth and power.

Mystification became universalized and pluralized when mythological narrations as a part of the very economic production become the very structure of human life as consumption and following pauperization. In 21st century economic function of mythological narrations comes to an end. History returns to pre-economic (pre-mass production modality) when the main function of ads-ideology is less and less to advertise products but 1 – 2% of population – advertise them to mass people in order to stimulate in masses the passive (imaginary) identification with the wealthy decision-makers and conformist idolatry corresponding to it. Of course, this elimination of critical position towards people of power and wealth includes traditional totalitarian obedience to power, a primordial belief in the powerful people’s super-human/semi-godly status.