Christ, probably, thought that by offering people too big of a reward for virtue (eternal life) he will then in return get equivalently big virtue – virtue corresponding to reward! Ah, he underestimated the trickiness of human intuition. We humans so much want the reward that we will fake virtue! It is like the situation with the free market. We will use the free market ideology to justify our anti-free market behavior – we name global-corporative predatory behavior as a free-market way of handling economic matters. We will name monopoly as free market agency just because monopolistic behavior uses free market ideology to dominate the market, to make it not free. Monopolistic corporations crush free market under the banner of free market! We call monopoly free market like Christian consumers name fight for their eternal life Christian virtue of love. The orientation on satisfaction contradicts the very experience of love.