“Trump makes ‘an inordinate number’ of false claims, according to FactCheck.org. Another website, PolitiFact.com, looked into 158 claims made by Trump since the start of his campaign and found that four out of five were at best ‘mostly false.’…. It is the narrative that is attracting the users, not the content (Quattrociocchi’s most recent study) ….’When people are given a choice, they’re going to choose what’s comforting. They’re going to avoid information that challenges them’ (Ari Rabin-Havt – ‘Lies Incorporated: The World of Post-truth Politics’) …. What the post-truth era allows is for politicians to get away with it with no consequence” (Christ Baraniuk, “Trick Or tweet? Or both?” New Scientist, July 16, 2016, p. 20-21)

The main reason Trump was successful in presidential election is exactly that he is bathing in misinformation (he is exhaling misinformation as aromatic breeze and people wait in line to join him). People prefer misinformation to factual truth. They want to feel well so they prefer pleasure to the sad or boring factual news, they like to be pleased and “flattered” by non-truth rather than “insulted” by truth. Misinformation provides them a little paradise – they consume what is possible to get satisfaction until it’s possible, and what comes after – “can be addressed later”. But later can be too late. Yes, today we continue to be in human history but it looks like with much more drastic consequences. But what if this unpleasant and dangerous “consequences will not come” at all? – suggests philistine belief. “It’s necessary to believe in good powers! It’s necessary to follow the icon-and-banner of hope!” So, Trump, who knows the uneducated mind only too well by his own example quickly found the lucky combination of hope and hate (hop-hate), and this hope-hop-hate became the new fashionable and flashy underwear for his supporters.