PROPAGANDA FITS OUR UNCONSCIOUS LIKE A GLOVE

There are two perspectives of understanding political realities – to take them on the level of (ideological) statements or on the level of political behavior. All ideologies are murally moral and bountifully beautiful. But the feelings and the behavior of their followers, as a rule, contradict the smoothness and idealism of the ideological narratives. Like wars are always represented by the war ideologues as a defense of “our sacred land“ and/or “our sacral political system” (while in reality being either directly offensive on our part, or the result of our provocation, or the vehicle to promote corporate global economic interests), ideological claims and factual behavior in their name belong, as if, to different spheres of the reality. Speech is for us much more important than the facts of behavior – as if God-the creator was blind but with a keen hearing and had made us sensitive to words but unable to see the reality.

Words, especially propaganda/advertisement words and images (visual equivalents of words) reach us faster than facts. Semi-consciously we use the good words of our ideologies to cover up the truth of our real feelings and actions. The semantic contradiction between speech and facts of behavior starts with the difference between the sacred and profane. We prefer to be connected with sacred realm through our words, not through our deeds, and if still through deeds – the exemplary and propagandist actions are like words. We use them in our rituals (suggested by our ideological story-telling). They are ideological clichés in action.

With this discrepancy between the ideological narratives and factual behavior we find ourselves trapped in an oxymoronic situation. We are simultaneously good Samaritans (with those similar to us) and hate and want to kill (“enemies” of our ideas and worldview). We like ourselves, and our allies but are ruthless with those who are ideologically and politically different, and whose interests contradict ours. As entrepreneurs we save money by hiring foreigners and put fellow Americans out of work while claiming our patriotism and waving the American flag. As bankers we use taxpayers’ money while preaching improperness of governmental regulations protecting the taxpayers from industrial pollution and financial fraud.

In Soviet Union the propaganda of humanistic ideology justified all types of anti-humanism – anti-humanistic measures were considered necessary for protecting and promoting humane ideology. In the post-Soviet Russia (PSR) the degradation of the living conditions of those at the bottom of the social pyramid is justified by the solemn slogans of democracy that now have prevailed over the previous, not less solemn, slogans of communism. In Nazi Germany, the most expansionistic (and globalist in its orientation) regime was occupied only with the necessity of self-defense. Similarly, Bushmerican globalist energies flow everywhere on the Globe with their aggressive politico-economic and military agenda and have to defend itself in every spot of the planet (confirming that defense is a permanent necessity the offenders must be occupied with). Like Bushmerican patriots claim their moral obligation to spread democracy in the world, the Western powers were always occupied with bringing civilization to the Third World. It is, of course, for the sake of the underdeveloped countries that the Western powers bribe their domestic elites, control their economic development, suck their resources and pollute their commons with an innocent greed of a baby having the natural right to the mother’s breast.

Words are closer to human heart than the facts of reality. Signifiers don’t report to life. Human life follows words again and again. Propaganda makes people’s life bearable. It speaks the language of our psychological needs. It creates a distorted image of ourselves as the carriers and knights of goodness. And we are grateful that propaganda exits and flowers. For the sake of keeping this good self-feeling we believe in propaganda’s truthfulness.